The Effect of Electronic Banking Products on Customer Satisfaction and Loyalty: A Case of GCB Bank Ltd, Koforidua

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The Effect of Electronic Banking Products on Customer Satisfaction and Loyalty: A Case of GCB Bank Ltd, Koforidua

Abstract

The study aims to find out the effect of electronic Banking products on customer satisfaction and loyalty. The objectives were to evaluate the effectiveness of electronic banking methods employed by the Bank; to determine the current level of customer satisfaction and loyalty at GCB Bank Ltd (GCB), Koforidua; and to find out the relationship that exists between electronic banking and customer satisfaction.  Findings on the effectiveness of electronic banking methods employed at GCB, Koforidua Branch indicated that the methods offer quick services to its clients; respondents can easily transfer money from one account to another electronically; there is insufficient number of Automatic Teller Machine (ATM) booths.

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