Factors Affecting Financial Performance of Non-Life Insurance Companies in Ghana.
December 31, 2015
Assessment of the Impact of Training and Development on Employee Performance and Productivity.
December 31, 2015

Relationship Marketing; a Tool for Competitive Advantage in Banking Sector in Ghana.


The study seeks to find out the significant relationship that exists between the sustainable long term relationship marketing and sustainable competitive advantage. By this, the study took a sample population of 341 respondents from the 11 commercial banks within the Sunyani Municipality and questionnaires were administered to them.