Principal Component Analysis (PCA) of Customer Choice of Telecommunication Networks in the Eastern Region, Ghana.

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Principal Component Analysis (PCA) of Customer Choice of Telecommunication Networks in the Eastern Region, Ghana.

Abstract
Using Principal Component Analysis (PCA) the study seeks to determine factor(s) that inform customer’s loyalty and their propensity to switch among networks and further investigate the market share of the six telecommunication companies in Ghana currently. The study also applied the Kaiser – Meyer – Olkin test and Bartlett’s test of sphericity. The Bartlett’s test of sphericity revealed that the correlation matrix was identical.

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