Clients Perception on Apparel Fit Made With Pattern Drafting and Free-Hand Cutting Technique

Abstract

To assess the clients’ perceptions on apparel fit made with pattern drafting and free-hand cutting technique. Clients were involved so that the study can perfectly evaluate the methods which were more likely to gain market acceptability and can contribute to the growth of the business. Focus group discussion was instituted among the clients to elaborate more on the topic for the study. Qualitative data were collected using semi-structured discussion guide to assess the extent to which apparel constructed with pattern drafting and free-hand cutting meet the expectations of clients. The clients expressed various views on apparel fit and finally concluded that apparently there was no way the apparel constructed through the use of patterns can be compared to the one directly cut on the fabric. All the clients mentioned they had bought ready-made new clothes and they could testify their fit. On the outlook of the apparel, almost all (N=13) the clients indicated that there were differences in appearance of apparel made with free-hand cutting, pattern drafting and ready-made new clothes.