The Influence of Virtual Meeting Platforms (200m) During Coronavirus Period on the Mice Industry in Koforidua, Ghana

Authors

  • Mariam Shahadu Department of Hospitality and Tourism Management, Faculty of Applied Science and Technology, Koforidua Technical University. BOX KF 981, Koforidua, Eastern Region, Ghana.
  • Nina Adamu Halidu Department of Hospitality and Tourism Management, Faculty of Applied Science, Tamale Technical University. Box 3, E/R. Tamale, Northern Region
  • Agnes Amissah Department of Hospitality and Tourism Management, Faculty of Applied Science and Technology, Koforidua Technical University. BOX KF 981, Koforidua, Eastern Region, Ghana
  • Lucy Agbenyeke Department of Hospitality and Tourism Management, Faculty of Applied Science and Technology, Koforidua Technical University. BOX KF 981, Koforidua, Eastern Region, Ghana

Keywords:

Virtual Meeting Platforms (200m), Influence, Coronavirus Period, Mice Industry, Koforidua, Ghana

Abstract

The research examines the influence of virtual meeting platforms (200m) during the coronavirus period on the mice industry in Koforidua, Ghana. The goals are to look into the impact of virtual meeting platforms on the MICE industry during the Covid-19 period, as well as to see if there are any employment losses in the MICE industry. The data was collected using the survey approach, which means questionnaires were used. Two hundred and forty managers and staff in the MICE industry were sampled using the purposive sampling method. The study uses SPPS version 23 for the analysis. This study found that the MICE industry has really been affected by the novel Coronavirus which has eventually led to a shift in the patronage of the sector to the virtual platform which seems to be a better replacement according to the respondents. Based on the findings, it was realized that Covid-19 has affected the MICE industry in the following aspects: led to massive loss of a job; a decrease in annual income of the industry; few patronages of the industry, and an increase in the patronage of the virtual platform. In as much as the MICE industry is currently undergoing retrogression, there seems to be hope for its survival. Recommendations made based on the findings of the study include providing core principles for safely reopening one MICE facility, following permitted organized gatherings directives, having an enforcement body, and also the MICE industry reforming its system to include virtual platforms.

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Published

2022-03-31

How to Cite

Shahadu, M. ., Halidu , N. A., Amissah, A. ., & Agbenyeke, L. (2022). The Influence of Virtual Meeting Platforms (200m) During Coronavirus Period on the Mice Industry in Koforidua, Ghana. ADRRI Journal of Agriculture and Food Sciences, 6(1 (5), January 2022-March,2022), 20-42. Retrieved from https://journals.adrri.org/index.php/adrrijafs/article/view/859