Craving Convenience: Unveiling the Key Drivers of On-Campus Fast Food Consumption among Accra Technical University Students

Authors

  • Vivian Ivy Ablah Anagbonu Accra Technical University
  • Gifty Adobea Duodo Accra Technical University
  • Valerie Kwansima Bempong Accra Technical University
  • Mavis Esi Afari-Agyapong Sunchon National University - South Korea.

Keywords:

consumer behaviour, fast food consumption, financial resources, socialization educational programmes

Abstract

This study examines factors influencing university students' consumer behaviour towards on-campus fast food intake at Accra Technical University. A convenience sample of 151 Accra Technical University students were used for a descriptive cross-sectional study. The results revealed that financial resources, marital status, socialisation with friends, family norms, and eating habits during formative years significantly influenced fast food consumption. Suggestions were made to offer students educational programmes to inform them of the long-term health impacts of consuming fast food, campus dining facilities should aim to introduce reasonably priced, healthy meal options, and food outlets on campus must collaborate with patrons to evaluate and request feedback.

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Published

2024-03-31

How to Cite

Anagbonu, V. I. A. ., Duodo, G. A. ., Bempong, V. K. ., & Afari-Agyapong, M. E. . (2024). Craving Convenience: Unveiling the Key Drivers of On-Campus Fast Food Consumption among Accra Technical University Students. ADRRI Journal of Agriculture and Food Sciences, 8(1 (7), January 2024-March,2024), 27-55. Retrieved from https://journals.adrri.org/index.php/adrrijafs/article/view/1095