The Effect of Employee Engagement on Employee Performance in Ghana's MSMEs Sector during Covid-19: The Moderating Role of Job Demands
Keywords:employee engagement, job demand, MSMEs, employee performance
Micro, small and medium enterprises (MSMEs) across the globe have been the major victims of the COVID-19 pandemic, which has plunged the business world into a serious crisis. However, Employee Engagement (EE) has been labeled as an essential nutrient that organizations need in order to survive in these turbulent times. This study was to investigate the effect of EE on Employee Performance within the COVID-19 pandemic and how this relationship is moderated by job demands. A sample size of 395 respondents who were selected from a variety of MSMEs via a convenience sampling method. The study used a survey questionnaire approach as the main method for collecting primary data. The result of the correlation analysis showed that there was a significant relationship between EE and employee performance. It was revealed that job demands moderated the relationship between EE and employee performance. Finally, the result showed that job demands had an insignificant effect on EE. Thus, it can be concluded that, in the face of COVID-19, Employee engagement is a significant predictor of the EP in the MSMEs sector.