Packaging Design and Environmental Sustainability: Evaluating the Plastic Carry Bag for Effective Design

Abstract

Waste is created out of the use and disposal of packaging. Amount of resources used for packaging production and the waste generated thereof are threats to environmental sustainability if not managed properly. This research assessed consumers understanding and practice of sustainable packaging and its effect on the environment. Plastic carrier bags were also assessed for their environmental sustainability and an alternative design suggested to replace them using the criteria set by Sustainable Packaging Coalition. Observations were that consumers did not have knowledge about sustainable packaging. However, a high proportion of the consumers practiced reusing of packaging, which was a positive attitude for environmental sustainability. The study found out that reusing was environmentally friendly; consequently, the single use plastic bags were environmentally unsustainable. Alternative design that meet the requirements of the market and addresses the environmental impacts of importance have been suggested. For consumer’s participation in sustainable packaging, they have to be continuously educated on sustainability concepts and the role of packaging in sustainable development.