Impact of Relationship marketing on customer loyalty with reference to nursing mothers in Greater Accra region of Ghana: Case study of crèches.

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Impact of Relationship marketing on customer loyalty with reference to nursing mothers in Greater Accra region of Ghana: Case study of crèches.

Abstract
The purpose of this study is to investigate the impact of relationship marketing on customer loyalty among nursing mothers in Tema Metropolis, Ghana. A cross-sectional study of 202 nursing mothers participated in a questionnaire survey. Relationship marketing was measured through commitment, trust, communication and conflict handling.

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