Social media is a collection of internet websites, services and packages that support collaboration, community building, participation and sharing. This study, therefore, examined the effects of social media on student’s literacy competency in Tamale Technical University with a view to addressing this trend. The study was anchored on the Social Learning and Internet Dependency Theories, using survey. Ninety copies of the questionnaire were administered to randomly selected students from the departments of Mass Media, and Secretaryship and Management Studies. Quantitative data were analyzed using descriptive statistics. Correct linguistic forms reside in the community not in the individual. Pragmatic measures should be put in place by management of Tamale Technical University to let students understand that time is a resource and there is the need to also adopt eclectic approach when learning in order that they might be able to improve upon their literacy competency writing, speaking, listening and reading skills.