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Cultural interaction – aspects from the business negotiation process


The paper will examine the business negotiations in a multi-cultural setting. This research will use the Hofstede cultural dimensions to generate critical findings for the study. In particular, the research will examine the business negotiations between China National Tire & Rubber Company and Pirelli. Among the issues to examine include cross-cultural communication, business negotiations, and diversity. It is assumed that the diverse cultures in Europe present challenges and opportunities to business negotiations with the Chinese business people or firms.