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Branding of Indigenous Laptop: A Guide for Technology Branding

Abstract
Technology branding is the newer edition of branding which influenced this research. This research has been conducted to evaluate the brand DOEL (first ever Bangladeshi laptop brand) and to prepare a branding plan for future success. It is mainly a quantitative study but some qualitative tools have also been used to conduct the study. A detail research questionnaire has been used to collect responses from the respondents. Interpretations and findings of the research have been discussed in elaborate manner.

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