Technology branding is the newer edition of branding which influenced this research. This research has been conducted to evaluate the brand DOEL (first ever Bangladeshi laptop brand) and to prepare a branding plan for future success. It is mainly a quantitative study but some qualitative tools have also been used to conduct the study. A detail research questionnaire has been used to collect responses from the respondents. Interpretations and findings of the research have been discussed in elaborate manner.