Assessing the Role of Benchmarking in the Pharmaceutical Industry: the Case of Tobinco Pharmaceutical Company Limited

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Assessing the Role of Benchmarking in the Pharmaceutical Industry: the Case of Tobinco Pharmaceutical Company Limited

Abstract

The Role of benchmarking in the pharmaceutical industry was the topic for the research work. Tobinco Pharmaceutical Company Limited was chosen as the case of study. Both qualitative and quantitative techniques were used. The findings of the research revealed that majority of the workers at Tobinco Company limited were male, besides that the workers fell within the active labour force and were mostly educated up to the tertiary level. The research also outlined quality, customer care, packaging, marketing and purchasing as some of the key areas or activities benchmarked by Tobinco Pharmaceutical Company Limited. There were a lot of benefits that Tobinco Pharmaceutical Company Limited derived from benchmarking their activities, some of these included elimination of guess work, improves productivity, competitive advantage and many others.

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