Employee Retention Strategies and their effects on Job Performance among Academic Staff in selected Ghanaian Private Universities.
December 30, 2014
Budget Deficit and Inflation in Ghana: A Cointegration Approach.
December 30, 2014

A Study on Consumer Perception for Celebrity Advertisement on FMCG.


The celebrities have the capacity to attract the attention of the audience and thereby indirectly influence the customers to enhance the sale of a product. It is a powerful communication force and a vital marketing tool helping to create awareness.