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A Pragmatic Approach to the Discourse of Written Advertisement in Ghana

Abstract

One subject of study that has been of interest to psychologists, anthropologists, sociologists, pragmatists and linguists among others is the discourse of advertising. Ad is a communicative situation in which language operates in accordance with the purpose and the actual possibilities of communication.  This study seeks to examine the discourse of advertising in Ghanaian written advertisement (ads), using a pragmatic approach and to explain how communication occurs between advertiser and audience and how communication is effectively achieved.

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